The past two years have been a period of adversity and challenges—no thanks to a deadly virus. To survive the crisis, the global population has had to deal with serious threats to their well-being—primarily their health, their security, and their countries’ economic stability.
While the pandemic’s far-reaching effects did not spare the Philippine real estate industry, local homebuilders rose to the challenges by changing how they market their projects. Because housing sector stalwart BRIA Homes had earlier transitioned to the digital domain, the company was among the first to prove resilient, boosting its online presence and allowing virtual transactions to thrive.
To date, BRIA Homes’ strong digital connections steadfastly ensure its prospective homebuyers’ safety as the latter explore the vast range of options BRIA offers. Imagine getting a glimpse of any of BRIA Homes’ 50-plus residential projects from the security of their homes by immersing in BRIA’s 360 Virtual Tours.
Available on the developer’s official website, these virtual tours take prospective clients—from anywhere in the world—to the developments of their choice and help them visualize what their new home would look like. They can choose the BRIA house models that fit their requirements; get a sense of the healthy and serene environment of BRIA’s residential communities; and check out its recreational facilities such as covered courts, playgrounds, and multi-purpose halls.
At the same time, current BRIA homeowners now have an easier time processing their transactions with the developer. Amortization fees, remittances, and other online payments are accepted through BRIA’s partner banks such as BDO, Maybank, Unionbank, PNB, Security Bank, RCBC, Robinsons Bank and Metrobank. Homeowners can also engage in cashless transactions with e-wallets such as AllEasy, GCash, and PayMaya.
On top of all these, BRIA continues to diversify and expand its property portfolio. In 2022, as demand for vertical living arises, BRIA will accelerate construction of its vertical villages. Primed to cater to the needs of mobile young professionals and starting families, these midrise condos will offer cozy and intimate co-living in elegant walk-up buildings where residents will be encouraged to forge small, tightly knit communities.
Apart from featuring compact, efficiently laid-out living spaces, these BRIA vertical villages will come with a fine set of amenities rarely offered in economical midrise condos—communal clubhouses with function halls, swimming pools and spacious play areas, and complete gym facilities. There will be jogging paths, landscaped gardens, and walkable green spaces that will spur residents to engage in active and holistic lifestyles.
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All BRIA condos are strategically located to keep residents close to major economic centers, thus ensuring that they’re never too far from the heart of the action. Even better, BRIA Homes is looking to launch several vertical villages throughout the south in 2022.
Meanwhile, those looking for comfortable, stylishly designed houses to settle in this year may check out BRIA Homes’ ready-for-occupancy (RFO) units in its various projects across the country. Buyers can move straight into their brand-new BRIA Homes as soon as the ink is dry on the paperwork, and experience, first hand, why so many Filipinos consider BRIA to be their home of choice.
While the housing sector’s stakeholders maintain a buoyant outlook in the long-term, Eduardo T. Aguilar, the President and COO of BRIA Homes, is confident that BRIA Homes will be one of the property market’s best performing companies in 2022 moving forward.
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“BRIA Homes takes pride in offering the best value-for-money housing to all aspiring Filipino homeowners,” Aguilar says. “As the pandemic continues to reshape the way Filipinos spend or invest their money, our resolve to deliver well-designed homes of choice to prospective buyers can only grow stronger.”
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