For most millennials, the pandemic is a total game changer. The coronavirus that has so far afflicted nearly 3 million Filipinos has reshaped how young professionals, ranging in age from 25 to 40, are spending their money now and for the future. Before the global health crisis hit, this generation of assertive and ambitious individuals blew their earnings on gadgets, weekend parties, and big-ticket items like cars and travel.
The lockdowns and quarantine restrictions put a halt on all that. Told to shelter in place, millennials gained a new appreciation for what a safe haven should be. One might say that they looked around and realized that the changing living situations were pushing them to buy property as an upgrade from renting or crashing at their parents’ homes. As a result, a growing number of young Filipinos, looking at the pandemic as a wake-up call, arenow taking more interest in the real estate market.
Responding to this positive trend, BRIA Homes, tagged as the ‘home of choice’ of millennials, continues to expand its porftfolio of vertical and horizontal properties. With flexible work arrangements and online learning seen as a long-haul set-up, millennials will consider cleverly laid-out, well-designed BRIA condominium units as value-for-money homes they can invest in because of their expected appreciation over the years.
Young potential homeowners will likewise enjoy the integrated features of BRIA’s residential projects because these are likely to prove handy and convenient for them, post-lockdown.
Meantime, millennials will find in BRIA Homes not only the vibrant communities they need for a holistic and sustainable lifestyle, but also the idyllic setting for remote work and learning. With BRIA’s full transitioning to the digital space, productivity in both platforms is ensured.
BRIA’s digital payment options for amortization fees are also after the millennials’ hearts. For this purpose, BRIA has partnerships with leading banks BDO, Maybank, Unionbank, PNB, Security Bank, RCBC, Robinsons Bank and Metrobank. BRIA also encourages homeowners to use e-wallet services like GCash, Paymaya, and All Easy.
As for the recreational amenities that young Filipinos find essential for work-life balance, BRIA boasts eco-friendly open spaces, play areas, multi-purpose halls, jogging paths, and covered courts.
“Our community designs meet, and even exceed, Filipino millennials’ new standards of living, post-pandemic. Whether in our horizontal developments or our vertical villages, we have the spaces and features that young Filipino residents need for a truly productive life,” Red Rosales, President of BRIA Homes, shares.
Affordable Bria Condominiums
For millennials who value access to key lifestyle destinations, all BRIA communities are within convenient distance to retail establishments, schools, churches, hospitals, government agencies, offices, and banks. As for professionals or entrepreneurs who need to commute or drive every day, BRIA projects are also close to major road networks and highways.
Aside from strictly following health protocols, all BRIA developments are equipped with guarded entrances and exits, solar lighting at night, perimeter fences, and 24/7 CCTV coverage. Primed to respond to residents’ concerns is a 24/7 digital customer relations management.
Rosales adds, “BRIA Homes encourages more millennials to channel their risk-taking capabilities to real estate investments. We at BRIA Homes assure our young generation that we will continue to expand and upgrade our developments to meet their housing needs and make BRIA their perfect post-pandemic home.”
Interested millennials can check out various BRIA house-and-lot and condominium options via virtual tours in the official BRIA website. Property buyers may also inquire through the official BRIA Facebook page, or reserve a house online through the online reservation page.
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